Questions about semantic markups

Will my site be ranked higher if I use markups?

Marking up your site can make it more visible for Yandex Search and attract more visitors within your target audience. However, markup doesn't directly affect the ranking.

I have read through the information on Schema.org. How do I get it up and running on my site?

Read the help sections and use the markup tools. You will probably need a programmer's help.

Schema.org describes many different information types. Are they all supported by Yandex?

No, we currently do not support all Schema.org types. The full list of processed types is provided in the What data can be sent? section.

I have Schema.org set up on my site. How can I be sure that it's working?

First make sure thatour validator recognizes the marked up data correctly. If your markups are accurate and your marked information is used by Yandex's services, after a bit of time (usually two weeks) your information will show up on the appropriate pages.

If your markups are accurate but your information does not make it through our manual moderation, you will receive a moderator message in the Yandex.Webmaster interface. The moderator will tell you why your information cannot be used and suggest changes.

Why are snippets not shown even though my markups have been successfully recognized by your validator?

Make sure that Yandex can use your information in snippets. All snippets that can be made using your data are described in the What data can be sent section.

Before showing up in snippets, your information should be:

  • correctly marked
  • indexed
  • moderated

If all of Yandex's requirements have been met, the moderator will approve the use of data from your site. After some time (around two weeks) snippets with your information will show up in Search.

Is it better to use micro-formats or Schema.org? How will the robot process my site if I use both?

Our algorithms do not prefer any one markup type. That means you can use the format that is most convenient for you. Regardless, we recommend Schema.org as the more modern, fuller, and more actively developing standard.

Tell us what your question is about so we can direct you to the right specialist:

The markup is created within two weeks. If Yandex doesn't support any of the markup types on the page or the markup is incorrect, it skips it.

The Yandex robot will be able to index the site information even without markup, and it doesn't affect displaying pages in the search results. To set the desired page description in the search results, use the Description meta tag.

For a detailed description of errors, see Structured data validator.


This feedback form is intended for questions about Yandex partner programs and markup. If you are in doubt whether you should use a particular partner program provided by other services (not Yandex), we can't comment on how it influences your site's state in the search.