Form analysis

Form analysis is a tool designed for sites that actively use fill-in forms. Examples of forms are the search bar on a site, an order form, or a contact form. Form analysis helps to understand how exactly the site's users interact with forms.

This tool offers two ways to display data: Form conversion and Form fields.

If there are several forms on the analyzed page, you can switch between them using the list of forms.

To get data using form analysis, follow these steps:

1. In the Yandex Metrica interface, go to Settings and open the Tag tab.
2. Select the Session Replay, scroll map, form analysis option.
3. Install the updated code snippet on website pages that contain the form.

Data is collected from the form correctly if:

• The site uses UTF-8 encoding.
• The submit event is used for transmitting the form contents.
• The form fields aren't hidden (using the display: none value for the style attribute).

To view statistics for a group of pages, you can use extra characters in the URL box.

Let's look at an example. You need to get statistics on how users interact with the search bar. But you are interested in how they interact with the search bar on all the website's pages.

In order for this data to be shown in Form Analysis, enter https://example.com/* in the address box (after you enter it, the same address is shown in the drop-down suggestion). Data is loaded automatically and will be totaled for all the pages that have this search bar.

If your site is protected from being shown in an iframe (the X-Frame-Options header is used in the server settings), the collected data won't be available for viewing. To view the site's session data, you must change the server settings and add an exception for the webvisor.com domain and subdomains, as well as for your site's domain. Use the regular expression

^https?:\/\/([^\/]+\.)?(yourdomain\.com|webvisor\.com)\/

If you use nginx, add the following exceptions to your configuration:

location / {
        set $frame_options '';
        if ($http_referer !~ '^https?:\/\/([^\/]+\.)?(yourdomain\.com|webvisor\.com)\/'){
            set $frame_options 'SAMEORIGIN';
        }
        add_header X-Frame-Options $frame_options;
        ...
    }

where yourdomain\.com is the site's domain name. Use your site's domain zone (it may differ from .com).

1. Data is not collected for a form
2. Why is there an error opening the page with the form?
3. What should I do to keep form analysis from counting data for the search form?
4. A page has several forms, but the report shows data for only one of them. How can I see data for the other forms?
5. Why doesn't form analysis display data for all users who filled out a form on the site?
6. Why is form analysis data different from the statistics in other reports?